Common Sense Pensacola

Common Sense Pensacola Financial Literacy Initiative LogoCommon Sense Pensacola is Mayor Ashton Hayward's financial literacy initiative, administered by United Way of Escambia County, and was launched to help address generational poverty in the Pensacola area through financial education.

Major Focus Areas
The initiative has the following major areas of focus:
  • Community: Reaching the under-served members of the community, including senior citizens and the unemployed
  • Education system: Reaching out to K-12 students
  • Workplace: Attaining financial stability through employers